From Apple Park Visitor Center in Cupertino USAJan 31, 2018
Welcome to this video. At this moment, I am in Cupertino and I'm here at the Apple Visitor Center, and we're on the rooftop together with Leon. That's Leon. Hi. On my previous podcast, I asked the question, "What will be the weather like in San Francisco?" and the weather is quite nice. Today it's 20 degrees Celsius and it's quite a nice temperature here for the end of January. I'm here in San Francisco, Cupertino, so we can visit a seminar in San Francisco later on this week. It'll be on Saturday and Sunday, and Eric Lofholm will be presenting at the seminar and it's all about sales.
We just went down one floor. Below here is a big shop, an Apple store with all the Apple products that they sell. We just talked to one of the representatives here, a very excited young man. Apple products are great, but they also need to be sold, and Apple products do not sell themselves. They also have to be sold, and they are sold by young, ambitious, excited people like the guy we just talked to, but also they are sold using marketing and sales strategies and systems.
In order to sell your products, people may want to want your product, and so the design must be good and excellent. The quality of the product must be excellent, the way it's merchandised, the way it's packaged. It all needs to be congruent with each other. Also, the copy needs to be congruent. The copy of the sales materials needs to be congruent. Also, the salespeople need to be congruent.
So, my lesson for now is be congruent in your sales, be congruent in your marketing, and it'll make it easier for you to sell your products and services. That's it for this week. I wish you great success, make a lot of sales, and I'll speak to you next week. Bye for now.