The misconception of business success

Nov 02, 2017

Welcome to today’s episode, and, today, we are going to talk about the misconception of business success. 

I just finished keeping my books. That’s what I do for my business myself. I keep my own books, and the reason why I do that is that I want to know what’s going on in my company. In my business, I have a very small team of people and, basically, I do most of the things myself. I sell my hours for Euros, as you may know in listening to these Podcasts and reading my blogs about this, but I also do my own books. I want to know what’s coming in my business and I want to know what’s going out of my business.

Although I make my own invoices, I make my own proposals and I pay my own bills, my business bills, and my wife pays our private bills and, still, I need to do my own books and see during my bookkeeping time what’s coming in the business and what’s going out of the business.

A few years back, I didn’t do that. My wife did all my bookkeeping, and what I found out was that the reality was quite different than what I thought my business would be. I thought my business was doing great when, in reality, it wasn’t doing that great. In reality, I spent more money than I thought I would spend and, in reality, I was doing a lot of activities, but not focused enough on my billable hours and what I was selling.

In keeping my own books, I forced myself basically to look at the numbers and to look at what’s really going on, and that has to do with business concept success. With the misconception of business success is that, in your head, you think it’s one thing when, in reality, it’s something completely different, and what I also realized is that it’s not about me, it’s about you. Right? 

Let me share what I realized so you may also benefit from that and you may learn from that. What I realized is that only once a year I sat down with my bookkeeper and then I got the numbers and, further on, I looked at the cash flow and what’s going on and what’s coming in, what’s going out, but, in doing my own books and in changing all that, I had feedback from myself. 

Although I was trained as a bookkeeper when I finished school and I worked as a bookkeeper for quite a few years in the late ’80s, early ’90s and I know how to do it, keeping the books is not my favorite thing to do. Working with clients is my favorite thing to do. Doing marketing, doing sales, building websites, building funnels, communicating with the client, that’s what I would like to do, but the reality is that I’m only able to do it long term when the finances justify it.

That means that I need to bring in enough money for my business, but also to provide for my family and for my own personal need, and I found out that the best thing to do it is to keep my own books, right, to see what’s really going on in my business. That’s one thing about the misconception.

Another thing about the misconception is also that a lot of people in the, let’s say, business opportunity market sell information about social media, about sales, about marketing, and they make it look so simple. They make it look so easy, and they promise you that you’ll make a lot of money just when you buy their information products or when you follow that course. They make it look like they personally work with all the students when, in reality, they don’t. In reality, the student gets a manual, a PDF manual or access to a membership site and they need to study all the modules themselves and they get a very specific access to one who is doing the coaching, and, mostly, it’s not the founder. It’s someone else.

The promise is that, if you follow these people’s course, then you make a gazillion Euros a year. For a couple of people, that may be the truth, but, for most, it’s not the truth and, for most, it takes a lot of work, hard work to make it. It’s not a positive message that I have to share with you today, but it’s a realistic message that I have to share with you today.

The misconception of business success is that success can come easy, that success can come fast and that success is something that’s natural. Maybe you believe that it is the fact, but, in my humble opinion, it’s not the fact. Success is the result of hard work, of a lot of study. 

A lot people are drawn into this market, into this “being your own boss,” in doing social media and selling and marketing and website, etcetera, and they leave their current job and they start their business. I notice also from … very close by because my son has his education finished and he decided not to study anymore and build his own business, and I have to say that he is doing quite nice, but not what he could do. That’s an example of other people who also leave their job or stop with their study and start their business.

To start a business and to build a business short term and also long term, it takes experience. You need to know what to do. You need to know how to do it. You need to find clients and, as easy as it may look, the reality is that it’s not that easy. When you start from scratch, it’s not that easy to find clients, and it’s not that easy to find clients who can pay you the money that you’re asking them. It’s not easy when you have a certain amount of money that you made working for a boss and, now, you start working for yourself to build a business and have the business long term.

It would be easy if you would be able to stop the clock, stop the time and do all the things in your business and know exactly what to do and how to do it and then you move on with the time, but the reality is that you need time to build your business, you need to develop new skills next to all the other important roles that you have as a businessman or businesswoman or a father or a mother or son or daughter or friend. So the social thing is also important, and the culture is also very important. 

Another misconception is that, at least that’s what I noticed, when I started my business, I thought that everyone in my environment would be excited that I started my business and was willing to help me with that, and the reality is quite different. The reality was quite different for me, and what I found out fairly early is that I needed to go out and find my own clients. Right? I needed sales skills and marketing skills and personal development skills, and it took some time to development those skills. 

The sales skills and marketing skills that you need to build a business in websites, Internet marketing, social media is something that I’ve combined in my course, in my Create Revenue Now course. The course that I’ve developed is for people who want to grow their business, their existing business, either in digital marketing, in IT and the Web, but also for people who are willing to take a chance and start their own business. These people are also people that I’m willing to help and that I can help.

My background is that I had to go through bankruptcy in 2009 and I had to rebuild my complete business from scratch, and I was able to do it, and I packaged all that information in my Create Revenue Now program toolkit for other people to have me coach them on that, but the promise that I do not want to make is that it’s going to be easy, and the promise I do not want to make, it’s going to be fast. 

Of course, it depends on your experience and it depends on your knowledge and your excitement and your time invested and the amount of action you take, but thinking that a business can be successful overnight, that’s a lie. It’s a complete lie. It takes time, and the results take as long as they take.

That’s my message for this week. Have a great week, and I’ll talk to you again next week.

Bye for now.