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The Pattern - Create Revenue Now - 12 month program

The Pattern - Create Revenue Now 


12-month implementation to turn activity into cash flow — built on The Pattern (TP):

  1. Infrastructure  2) Marketing  3) Sales  4) Evaluation  5) Optimization

 

Led by: Tom Koster

Format: Group program + personal support

Investment: €997 / month (excl. 21% Dutch VAT)

Ideal for: Owners who want a clear weekly plan, steady lead flow, and predictable revenue — without hiring a big agency.

The Promise

Create reliable monthly revenue by installing TP’s 5-step operating system in your business and running short, focused sprints. We’ll implement together, measure results weekly, and scale the winners.

What You Get

  • âś… 12 Live Two-Day Strategy Sessions (24 in total)

    We meet in-person (as a small group) twelve times a year to work on your business with other Income Creators. No fluff. No distractions. Practical strategy + action in a small-group setting.

     

  • âś… Lifetime access to our TP (The Pattern) community curriculum and community e-mails  

    Support, tools and guidance — included for life.

     

  • âś… 10 Hours of One‑on‑One with Tom 

    Strategy, reviews, roadblock removal and opportunity spotting — applied directly to your offers, pages, funnels, and outreach.

 

Summary: 24 group touch points (24 in‑person days + 10h private consulting + lifetime of community e-mails & curriculum.

How It Runs (Cadence)

  • Month 1 Kickoff Day (Live): Install The Pattern, set revenue goal, define a single primary metric, and build your first 4‑week sprint plan.

  • Monthly Rhythm: 

    Week 1: Launch (or relaunch) 1 offer/test

    Week 2: Drive traffic + conversations

    Week 3: Follow‑ups + closing push

    Week 4: Evaluate with the TP Scorecard → decide: scale, fix, or retire

  • Zooms: Typically one per month except the months with an in‑person day.

  • Private Time: Book your 10h in flexible blocks (e.g., 2Ă—2h deep dives + 6Ă—1h reviews), or as needed.

The Pattern (TP) — What We Build Together

 

1) Infrastructure

 

Goal: Make it easy for interested people to become leads and buyers.

  • Core offer(s): Entry (fast yes), Core (profit center), Upsell (expansion)

  • Lead capture: forms, landing page, calendar, checkout

  • Follow‑up assets: 5‑day email/SMS sequence, call script, reminder flows

  • Tracking: CRM pipeline, UTM links, basic dashboards

  • Delivery basics: onboarding email, service checklist, first‑week wow

 

2) Marketing

 

Goal: Create consistent, low‑cost lead flow.

  • 3 channel plan: Warm (list + referrals), Local (partners/JVs), Direct (outreach/ads)

  • Weekly broadcast/message, 2 partner asks/week, 10 direct touches/day

  • Lead magnets / offers: quick audit, fast setup, limited‑time bundle

 

3) Sales

 

Goal: Increase conversions and average order value.

  • Simple discovery script, 3 close options (paid trial, starter, core)

  • Risk reversal options (e.g., quick-start guarantee, milestone check‑ins)

  • Quote/Proposal one‑pager, payment link + terms

 

4) Evaluation

 

Goal: Know what works — fast.

  • TP Scorecard (weekly): Leads, conversations, booked calls, offers sent, closes, revenue, CAC, show‑up rate, close rate, AOV, LTV

  • Post‑mortems for every test: Hypothesis → Result → Keep/Fix/Retire

 

5) Optimization

 

Goal: Double down on the profitable few.

  • 80/20 review: scale top channel/page/email by +10–20%

  • A/B test pack: headlines, hero layouts, calls‑to‑action, guarantees

  • Operational tweaks: faster follow‑up, simpler checkout, upsell inserts

12‑Month Roadmap (at a glance)

  • Q1 — Build & Launch (Steps 1–3): Offers, pages, follow‑ups live. First lead gen push. Close first wins.

  • Q2 — Prove & Scale (Steps 4–5): Scorecard discipline. Scale two best channels. Add upsell/retainer.

  • Q3 — Systemize & Multiply: Referral engine + partner program. Improve show‑up/close rates.

  • Q4 — Optimize & Prepare Year 2: Trim the laggards. Solidify monthly recurring revenue. Plan the next 12 months.

 

(We run monthly 4‑week sprints with one primary metric per sprint — e.g., “Leads submitted” or “New MRR added.”) 

Deliverables You Leave With

  • Your Revenue OS: offers, pages, scripts, follow‑ups, and a living scorecard

  • A partner/referral kit and a 90‑day co‑marketing calendar

  • A simple pipeline with clear next actions for every lead

  • A repeatable sprint plan your team can run without hand‑holding

Who This Is For / Not For

 

For: Owners who value implementation, accountability, and numbers. You can commit ~3–5 focused hours per week.

Not for: Tourists, idea collectors, or anyone unwilling to launch imperfectly and iterate.

Price & Terms

  • €997 per month (excl. 21% Dutch VAT)

  • 12‑month commitment; limited seats to keep groups small

  • Sessions in Europe/Amsterdam time

  • Miss a session? You’ll get recordings, notes, and next actions.

How to Join (Next Steps)

  1. Apply (share your current revenue, offer(s), and capacity).

  2. Quick call with Tom to confirm fit and set your first‑month sprint.

  3. Onboarding: scorecard setup, calendar links, and your first 14‑day action plan.

FAQ

 

Do I need a DC license? 

No. This version is non‑branded and license‑free. If you later want to license, we’ll discuss it.

 

I’m starting from scratch — is that OK? 

Yes. We’ll build your entry offer, pipeline, and first lead sources fast.

 

What if I’m already at €10–20k/month? 

Great. We’ll tighten your pipeline, improve close rates, and install upsells/retainers.

 

How do the 10 private hours work? 

You can schedule them in blocks (e.g., 2×2h + 6×1h) or ad‑hoc for reviews and deal strategy.

 

What results can I expect? 

We don’t promise specific income. We do promise aggressive implementation, clear metrics, and quick iteration so you can scale what works and stop what doesn’t.

Optional Upgrades (by request)

  • Done‑With‑You funnel build day

  • Team training on TP Scorecard + 4‑week sprinting

  • Local partner/JV prospecting sprint

The Pattern Ethos

 

Short tests → honest numbers → decisive action. Keep the winners. Retire the rest. Repeat.

Quick Summary

Create reliable monthly revenue in 12 months using The Pattern’s 5 steps. Includes 12 live strategy two-day sessions, lifetime access to The Pattern Curriculum, and 10 hours of 1‑on‑1 support with Tom. Investment: €997/month (excl. 21% Dutch VAT).

Call to Action Email: [email protected] • Or contact Tom via LinkedIn: https://www.linkedin.com/in/tomkoster/